Dr. Charles Sasser & Sasser Direct Primary Care: A New Chapter in Primary Healthcare
When you hear a physician say they’re “disrupting the old ways of insurance,” you might raise an eyebrow. But that’s exactly what Charles Sasser, MD—through his practice Sasser Direct Primary Care is doing.
Situated in Baton Rouge and serving the surrounding five-parish capital region, Sasser DPC offers both concierge and direct-primary-care (DPC) models to individuals, families and small businesses alike
Here’s a fuller look at Dr. Sasser and his practice—why it exists, how it works, and what it means for you.
A Unique Background
Dr. Charles Sasser didn’t begin his career in medicine. Growing up in Livingston Parish, Louisiana, he graduated from LSU in 1993, then embarked on a 16-year military career: first as a Marine, then transferring to the Air Force, flying aircraft such as the AH-1W Cobra and the F-15 Eagle.
After his service, he pivoted into medicine—bringing discipline, leadership and service orientation to his practice. It’s a background that helps explain his perspective on healthcare: servicemen and women expect direct, mission-oriented performance, and in a way he’s bringing that to
primary care.
The Practice: Sasser DPC & Concierge Health
At Sasser DPC, the model is simple:
remove insurance as the main intermediary,
reduce complexities and
offer high-quality
personalized
care at
lower cost and higher access.
“We have removed insurance from the equation. There is no waiting once you arrive. You can receive medications at the clinic for a significantly reduced rate. We provide discounted rates on labs and imaging.” -Dr. Sasser
Concierge vs. Direct Primary Care (DPC)
Dr. Sasser presents a helpful comparison between concierge care and DPC:
- Concierge care typically bills insurance, has copayments and deductibles, and retains many of the same administrative burdens.
- DPC instead sets a monthly subscription, covers most primary-care services, does not bill insurance, offers telehealth, remote access, in-clinic medication dispensing, and negotiated lower rates on labs/imaging.
This means fewer administrative delays (no prior authorizations, no denials), more access (text, video, phone consults), and more transparency and cost-control.
Who Is It For?
Sasser DPC caters to:
- Individuals: savvy professionals or younger people who want high-quality primary care without ballooning commercial insurance costs.
- Families: growing households who want a flexible plan that works now and into the future.
- Small businesses: especially those with 1-50 employees, who struggle with affordable group coverage—but want to provide health benefit options.
Dr. Sasser’s practice becomes a partner to small business owners and employees, offering care that aligns with leaner budgets but higher value.
Local Roots. Local Service.
Based in the heart of Baton Rouge off Jefferson Highway, Sasser DPC is firmly planted in the local community. The “greater five‐parish capital region” designation underscores that they’re not just urban Baton Rouge— we aim for the surrounding parishes too.
We emphasize “physician owned & operated,” meaning decisions are made locally and with the patient experience in mind.
For over a decade, Dr. Charles Sasser has been providing individual patients and small businesses with personalized high-quality healthcare without high-cost insurance plans.
Why This Matters
Healthcare in America is under increasing strain: rising premiums, opaque pricing, long wait times, fragmented care. The DPC model addresses several of these pain points:
- Affordability: By eliminating insurance billing overhead and negotiating labs/meds imaging, the cost barrier is lowered.
- Access: Patients can reach their doctor by text or video, bypassing many of the friction points in traditional primary care.
- Transparency & Simplicity: Membership model means you know what you’re paying, and fewer surprise bills.
- Focus on Relationship: With fewer patients per doctor, the model allows more time, more continuity, and better preventive care—not just reactive.
Dr. Sasser sells this as “the future of healthcare” for the region.
What to Expect as a Patient
If you join Sasser DPC, here are some of the benefits you’ll receive:
- Same-day or rapid access to Dr. Sasser without typical insurance delays.
- In-house clinic dispensing of many medications at
discounted rates including GLP-1 medications.
- Labs and imaging done at
WILDLY reduced rates.
- Fewer hassles with insurance authorizations, and more time spent on
you vs paperwork.
- Membership tiers available for
individuals, families, and small businesses—making it scalable.
- Partnership available to provide large scale insurance plans to pair with your primary care
For Small Businesses: A Strategic Shift
One of the most compelling value propositions is for businesses with fewer than ~50 employees that struggle with traditional group health plans. Sasser DPC offers an alternative: tie into a membership model that provides primary care as a benefit, reduce complexity, and shift more predictable cost structures.
For an owner focused on operations, the value is clear: fewer employee complaints about access, more preventive care (reducing costly downstream events), and a model aligned with leaner budgets.
Final Thoughts
Dr. Charles Sasser and the team at Sasser Direct Primary Care aren’t just offering a “nice tuned-up traditional doctor’s office.” They’re intentionally reframing what primary care can and should be—not as a cost-center, but as a value-center. For individuals, families and small businesses in the Baton Rouge region, this represents a meaningful opportunity: better access, better relationship, lower cost surprises.
If you’re someone frustrated by the typical 8-minute “doctor visit,” copays, surprise bills, or corporate health-plan frustrations—Sasser DPC is worth a look. And if you’re a small business owner looking for smarter healthcare design for your team, this kind of model might be exactly the kind of strategic shift you need.
